With the aim of promoting science, education and culture, the Central University Library and the Rectorate of the University of Montenegro are co-creating a podcast titled “Ključne riječi” (“Key words”) from June 2022. As a result of conversations with professors, docents and colleagues from home and foreign universities, as well as artists and librarians, the “Keywords” podcast set the goal of further encouraging the professional public, especially young people, to a better understanding of the role of science and creativity and emphasizing the importance that the academic community should have in the development of society. Since the contents dealing with education, science and culture are relegated to the background in the era of media convergence and commercialization, the aim of modern libraries must be to exploit all available media forms and channels to popularize knowledge about concepts, phenomena and events and thus do everything, so that data and information remain at the bottom of the pyramid, and knowledge and wisdom are clearly exposed at the top.
