Aleksandar Petrović holds a law degree. At PwC, he worked in the field of tax law and earned a certification in data analytics. He has built his professional experience in the fields of law, digital business, publishing, and technology. He is the founder and director of Sluš Audio d.o.o., which developed the Storia audiobook platform. Since its founding, he has been actively involved in developing a digital distribution model for audiobooks, negotiating with publishers and authors, designing licensing models, and improving the user experience; he also collaborates with libraries in Serbia on digital lending models.